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Dec. 13th. 2006
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TABLE OF CONTENTS

THE HISTORY OF NO-LIMIT TEXAS HOLD’EM
by Crandell Addington


This is the story of how a small band of Texas gamblers unwittingly created the poker colossus that is currently enjoyed by more than fifty million professional and amateur players and is seen by millions of people worldwide on some of the most popular shows on television. Here’s how it all started.
In the early 1960s, poker was an illegal activity throughout the United States, with the exception of Nevada and California. But that didn’t stop Texans like Pinky Rhoden of Lubbock, “Duck” Mallard of Lockhart, Jesse Alto of Corpus Christi, Jack Straus of Houston, and Tom Moore of San Antonio from hosting high stakes games all over their state. Some game operators even disguised their organizations as fraternal organizations, such as the Redmen and Elks Clubs, hoping to prevent raids from the authorities. Sometimes this worked, sometimes it didn’t.
These men and more—including the seven Texans who eventually brought no-limit Texas hold’em to Nevada—traveled from town to town across Texas and the deep South playing poker. They became known as “outside” or “road” gamblers, and they specialized in Kansas City lowball draw and Texas hold’em, then a new game that offered the best platform for developing multiple strategies and tactically implementing them.
Around this same time, Tom Moore, Slim Lambert, and Red Berry were running a weekend casino with table games in the heart of Texas. These “Boss Gamblers of Bexar County” operated their casino in the incorporated city of Castle Hills, which was entirely surrounded by San Antonio. In a rambling house attached to the casino on West Avenue, they ran a second illegal operation: a high stakes poker game six days a week—five days of no-limit, one day of limit.
In 1963, at the age of twenty-five, I began to play in this game. This was one of the softest high stakes no-limit games in the state due to the number of producers it drew, such as John Monfrey, the Falstaff beer distributor for South Texas; Austin Hemphill, a Ford dealer; and other oilmen, bankers, ranchers, restaurateurs, contractors, and car dealers. Because of this, Moore was protective of his game, and the only outside gamblers welcome to play were those of us who were his personal friends.
However, as soft as this game was, sometimes the fish ate the pelicans. One night on West Avenue, I witnessed one of the biggest laydowns and three of the highest hands that can be dealt in Texas hold’em. The fish was a San Antonio contractor who was a regular at the game, and fortunately for the two pelicans—Gilbert Hess of Dallas, who would later marry Felton McCorkindale’s widow, and Doyle Brunson—it occurred on the one night of the week when the limit game was in session. Otherwise the pelicans would have had a smooth spot to shuffle on where all their chips had been.
The limit was $80/$160, cheap by today’s standards, but high enough back then. There was a round of raises before the flop, then the flop fell A-4-2. The maximum bets and subsequent raises were made and called by all three players. At this point, Doyle was holding trip aces, Gilbert Hess was holding trip deuces, and the fish was holding trip fours.
The turn came a deuce. Doyle led with aces full, but when the double raise came back to him, he laid down the hand. Since I have already told you that on this particular night the fish ate the pelicans, you already know that the river card was the fourth four. So the contractor won the hand against odds that only some top poker mathematician and theorist, such as Mike Caro, might be interested in calculating.
Anyway, four years later, Tom invited me to participate in the acquisition of the Holiday Hotel in Reno, and thanks to my success at his table, I was able to accept. In 1967, I moved to Nevada with him and his family. Unfortunately, we ran into trouble securing a gaming license, so the Holiday Hotel never quite panned out, for me at least.
The original licensees of the Holiday Hotel in Reno became Tom, John Monfrey, and Austin Hemphill, who would later partner with Red McCombs, owner of the Minnesota Vikings and former owner of the San Antonio Spurs and Denver Nuggets.
But, hotel or not, I was playing enough poker to keep me occupied. I had decided against becoming an inside gambler and instead continued traveling all over the country and Mexico playing high stakes games. What I didn’t know—what no one could have known—was how our introduction of Texas hold’em would end up changing the landscape of poker forever.
At the time, Nevada had only one legal poker room, which was located in the Golden Nugget and operated by Bill Boyd, a master five-card stud player. It was truly a “sawdust joint,” with red-flocked wallpaper on the walls and oiled sawdust covering the floors. Nevada and California players came there to play five-card stud, razz, and California lowball draw. This would change when a small group of Texans, led by Felton McCorkindale and including Doyle Brunson, Bryan “Sailor” Roberts, Johnny Moss, Amarillo Slim, Jack Straus and me, introduced high-stakes no-limit Texas hold’em to Nevada.
Texas hold’em proved popular among the players, but for years there was no casino other than the Golden Nugget in which to spread a game. The Golden Nugget didn’t exactly attract the same number of high roller casino patrons that the Strip casinos reeled in by the thousands. This meant there was very little opportunity to catch a drop-in player or producer at the poker room. But in 1969, Sid Wyman, the boss of the Dunes Hotel and Casino, today the site of the Bellagio, invited us to spread a high-stakes no-limit game just outside the entrance to his main showroom, where we were able to catch lots of drop-ins, including the late Major Riddle, the majority owner of the Dunes.
Remember, Nevadans and Californians were primarily five-card stud players. And although he was originally from Lockhart, Texas, Riddle was by now a transplanted Nevadan. As such, he had no experience playing a game that required such sublime strategy, and it is fair to say that he and others new to the game were faced with a steep learning curve. Their inexperience helped fill the lockboxes of the outside gamblers from Texas who brought the game west.
One such incident took place at the legendary poker table in the Dunes. On one hand, all but Texan Johnny Moss and Major Riddle folded, leaving a huge heads-up pot. Johnny was in the lead and never checked his hand; Riddle never hesitated to call Johnny’s bets from before the flop or after the river. When all the cards were out, the board was K-K-9-9-J. Moss moved in on Riddle, and Riddle called him. Moss rolled a pair of nines out of the hole for four of a kind. Major Riddle rolled a pair of deuces out of the hole. See what I mean about the five-card stud players and their learning curve? Riddle had a wired pair, and he was not about to lay them down, not realizing that he had the worst hand possible in this situation and could not even beat the five cards on the board.
One player, Joe Rubino, who was from Alabama and a good Kansas City lowball player (but not much of a Texas hold’em player), went so far as to register an objection to Johnny winning the pot. Rubino claimed that since Riddle could not beat the board with his two deuces, he should be able to take his last call back. It didn’t take Johnny but a second to tell him that sometimes the board is the best possible hand in Texas hold’em and that his comment showed how little he knew about the game. He also told him a couple of other things about minding his own business when he was not involved in a pot.
As the game began to catch on in Las Vegas during the late sixties and early seventies, high stakes no-limit Texas hold’em games ranged from $10,000 to $100,000 change-in (that’s about $60,000 - $600,000 in terms of today’s dollar).
In 1968, Tom and Lafayne Moore decided to hold a table games tournament in order to promote the Holiday Hotel in Reno. They designed elaborate invitations to The First Annual Gaming Fraternity Convention and sent them to a select group of approximately fifty high rollers. The event met with limited success, so in 1969 Tom decided to change the format to a high-stakes poker game and invite all the top players and some of the biggest bookies in the U.S.
Moore, a good poker player himself, knew that the bookmakers would be the producers of The Second Annual Gaming Fraternity Convention. This was the first ever major poker tournament, and it drew twenty or thirty poker players, bookmakers, and pool hustlers, including myself, Johnny Moss, Doyle Brunson, James “Longgoodie” Roy, Aubrey Day, Benny Binion, Amarillo Slim, Puggy Pearson, Jimmy Casella, Minnesota Fats, Bill Boyd, Jack Straus, Felton “Corky” McCorkindale, George Barnes, “Sailor” Roberts, Johnny Joseph, and the notorious father of actor Woody Harrelson, Charles, now serving life for the 1979 assassination of John H. Wood, a U.S. District Court justice in San Antonio.
The event, which lasted one week, featured Texas hold’em, Kansas City lowball draw, razz, stud, and ace-to-five lowball draw. All the games were “live” games, that is, players could rebuy chips if they went broke. This meant that the winner had to be the best player, not just the luckiest.
At this tournament, I won the “Mr. Outside” trophy, designating me as the best outside or road gambler at the tournament. Oddly enough, both Tom Moore and Bill Boyd, who ran their own games and therefore were thought of as inside gamblers, were under consideration for the award as well.
Benny and Jack Binion were impressed with the success of the tournament and acquired the rights to it when Tom Moore sold the Holiday in 1970. They renamed it the World Series of Poker. For the inaugural tournament, which was held at Binion’s Horseshoe Casino, he retained the multi-game format of Moore’s Gaming Fraternity Convention, but with the exception of a few bookmakers, there were no producers. Even though the producers had not yet found their way to the World Series of Poker, this tournament was as successful as its predecessor. But unlike Tom Moore’s tournament, the first World Series of Poker was attended by various representatives of the print media.
The following year, Los Angeles Times journalist Ted Thackrey suggested to Binion a new format: a single no-limit Texas hold’em tournament. Thackrey promised that he and Jimmy “The Greek” Snyder could get nationwide publicity if the event were billed as a winner-take-all world championship. That was all Benny Binion needed to hear.
The PR campaign worked and players from far and wide flocked to the World Series of Poker. Interestingly enough, the principal attraction of the tournament was not the tournament itself, but rather the opportunity to win large sums from the producers in the live games or side games, as they were sometimes called. In live poker games, players can buy more chips—as opposed to tournament games, in which players are eliminated when they lose their original buy-in. Live games need producers; that’s a cardinal rule of high stakes no-limit poker. Although a group of superior players might spread a game amongst themselves, as we often did, it is the producers (bookmakers, oilmen, businessmen, and so on) that make a no-limit game thrive. Thanks to the excitement generated by Binion’s PR campaign, there was no shortage of producers at the 1971 World Series of Poker. In Las Vegas, this was the beginning of the halcyon days of no-limit poker.
At one such live game in the seventies, Doyle Brunson and I took on a producer named Rex Cauble, a Texan who owned two exclusive western wear and tack shops in Dallas and Houston, which he named “Cutter Bill’s” after a famous cutting horse. As it later turned out, Rex was also importing certain agricultural products from Mexico that the DEA objected to. Anyway, Rex liked to play high change in no-limit Texas hold’em, and he would show up at the Horseshoe during the World Series of Poker with a sizeable bankroll.
Now, Doyle and I have been friends for over forty years, and we’ve played in countless games together—but none have ever been as strange as this one. On this particular evening, Rex wanted to play a $50,000 change-in game. Four or five of us took him up on the challenge. But first, Doyle was gracious enough to give Rex a thirty-minute crash course on the finer points of hold’em. Only after Rex was certain he had enough of the basics to play credibly, did we all sit down.
Less than thirty minutes into the game, an unraised pot came up between Rex and poker world champion Bobby Baldwin, who beat me in 1978 for the title and who is now President of the Bellagio and CEO of the Mirage properties. There came a flop of K-J-2, three suits. Bobby checked in front, and Rex checked. The turn card was a 6, and both players again checked. The river showed a 4, with no flush possible. Bobby checked, Rex bet $1,500, and Bobby raised $30,000.
Rex, with $60,000 in front of him, pondered and pondered, seeming to consider folding in order to preserve half his stack. Finally, clearly intimidated, he reluctantly called.
Bobby triumphantly rolled 3-5 out of the hole for the nuts. His straight couldn’t possibly be beat. What do you think Rex rolled out of the hole? Since Rex was last to act and had $30,000 in chips still in front of him, you would never guess his holecards to be 3-5, the same as Bobby’s, but they were. Rex had just smooth called with the nuts.
At this point, Doyle uttered his favorite phrase of astonishment: “I’ll be a sunburned son of a bitch.” I had to suppress a laugh. But back in the early days of the World Series of Poker, this kind of thing happened. The tournament attracted many producers like Rex, and some played with us for even higher stakes.
The popularity of the World Series was not lost on Sid Wyman, an affable man and the public relations director for the Dunes and the Aladdin. In 1973, Wyman brought the game of no-limit Texas hold’em across Las Vegas Boulevard to the Aladdin, which was operated by Sam Diamond. Hosted by Johnny Moss, this high-stakes no-limit Texas hold’em game attracted not only the Texas and Nevada gamblers, but also more and more drop-ins. It was so well attended that games often ran for days at a time, and fortunes changed hands. Major Riddle was a frequent player at the Aladdin table, and his poor play led to his losing majority control of the Dunes to parties represented by Sid Wyman.
Moss eventually moved his game to the oldest casino on the strip, the Flamingo, which again found itself the subject of debate and criticism. More than thirty years earlier, in 1946, the Flamingo proved the critics of the 1940s wrong about the possibility of successful expansion of casinos from downtown to a dusty, remote location that eventually became known as the Strip. In 1976, at the same hotel, Johnny Moss would prove the critics of the 1970s wrong by successfully operating a poker room in a Strip casino.
At the time, other notable poker players were beginning to see the advantage of hosting high stakes games, including Chip Reese at the Dunes and Eric Drache and Doyle Brunson, who partnered up to operate the game at the Silver Bird, the casino that Major Riddle had acquired after losing control of the Dunes. The excitement generated by new poker rooms on the Strip and the World Series of Poker fueled Texas hold’em’s meteoric rise in nationwide popularity.
These prosperous days lasted until about the middle eighties. By that time, satellites had become so popular that they were running twenty-four hours a day and were occupying more and more of the limited floor space in the Horseshoe. While at first, this was seen as a positive change for the tournament, it had the ironic effect of crowding out the live games—the very reason we had started the WSOP in the first place!
Today, the game of no-limit Texas hold’em that we introduced to Nevada so many years ago has been transformed, thanks to its entertainment value, to television audiences. Ever increasing participation in major freeze-out tournaments (more than 2,500 players in the 2004 World Series of Poker) have forced tournament hosts to impose rapidly increasing ante and blind structures in order to keep the tournament times manageable. And this has produced an aberration of the pure form of the game. With certain notable exceptions, the game of no-limit Texas hold’em is a game designed to be played after the flop. That’s when the real play is supposed to begin. However, many hands seen at televised events today are played before the flop, when the players have received only their holecards. This style of play, sometimes referred to as “catch an ace and take a race,” re-introduces a substantial amount of luck into a game that had always favored the best player over the best card catcher.
But it appears that nothing can stop an idea whose time has come. And for the hundreds of thousands, if not millions, of players now active on the online poker sites around the world, surely the time has come. In the future, you can expect to see time management problems develop for the tournament hosts as more and more of the Internet players gain entries into the major tournaments.
Looking into the future, it’s not hard to imagine the creation of a professional poker league, with several teams selected by some sort of draft. In fact, just such a league is in an early investigative stage today.
The creation of new opportunities to exploit the poker phenomenon is limited only by the imagination of men like Benny Binion.
So now you know the history of no-limit Texas hold’em—the story of a small band of Texas gamblers who changed the game of poker forever and of how the modern poker tournaments are descendants of an illegal high stakes game in San Antonio that gypsied to Reno, then blossomed into the World Series of Poker, the progenitor of every poker tournament played and televised today.






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